Bengaluru-based Oben Electric is gearing up to make a strong entry into the highly popular commuter motorcycle segment with its latest innovation — the New Oben O100 platform. Designed to offer a practical and affordable electric alternative to the widely used 100cc petrol commuter bikes, the O100 aims to deliver great value by keeping the price below Rs 1 lakh. This move is set to attract millions of daily riders who are looking for cost-effective, eco-friendly options without compromising on features or performance.
| Feature | Details |
|---|---|
| Platform | New indigenous modular O100 platform |
| Target Segment | 100cc commuter motorcycles |
| Price Range | Under Rs 1 lakh |
| Battery Technology | Proprietary LFP battery |
| Variants | Multiple battery sizes and feature options |
| In-house Components | Vehicle control units, motors, chargers |
| Patents | 25+ patents on developed tech |
| Launch Timeline | Expected in second half of 2025 |
| Market Expansion | Plans for 100+ new showrooms by year-end |
| Competitors | Hero Splendor Plus, Honda Shine 100, Bajaj Platina 100 |
| Current Models | Oben Rorr, Oben Rorr EZ |
| Rorr Battery & Price | 4.4 kWh, Rs 1.50 lakh |
| Rorr EZ Battery & Price | 2.6 kWh Rs 89,999; 3.4 kWh Rs 1.10 lakh; 4.4 kWh Rs 1.20 lakh |
| Performance (Rorr) | 100 km/h top speed, 187 km IDC range |
| Safety Features (Rorr) | Driver alert system, geo-fencing theft protection |
Introducing the New Oben O100 Platform
The New Oben O100 is built on a modular and indigenous architecture, which means Oben can easily launch multiple variants catering to different rider preferences. Whether it’s battery pack size or feature set, buyers will have flexible options to choose from. Despite the variations, the platform mainly focuses on commuter-friendly performance, ensuring reliability and practicality for everyday use.
A major highlight of the New Oben O100 platform is its proprietary LFP (Lithium Iron Phosphate) battery technology developed in-house. Oben Electric proudly manufactures key components such as electric motors, vehicle control units, and chargers themselves. This vertical integration not only reduces dependency on external suppliers but also allows Oben to innovate quickly and offer advanced technology. The company holds over 25 patents on various components and technologies, showcasing its commitment to R&D and quality.
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Launch and Market Expansion Plans
Oben Electric plans to reveal more details about the New Oben O100 soon, with the first electric bike on this platform expected to hit the market in the second half of 2025. To support its growth, Oben is aggressively expanding its presence across India, especially targeting Tier 2 and Tier 3 cities. The company has already opened 10 new showrooms on Republic Day 2025 and aims to launch over 100 showrooms by the end of the year, making its electric bikes more accessible to a wider audience.
Competitive Landscape in the 100cc Commuter Segment
The entry-level commuter motorcycle segment in India contributes nearly 30% of total two-wheeler sales, making it one of the most competitive and high-volume markets. The segment is currently led by petrol-powered bikes like Hero Splendor Plus, Honda Shine 100, and Bajaj Platina 100. For the New Oben O100 electric bike to succeed, it will have to offer strong value, reliable performance, and attractive pricing to compete against these well-established bestsellers.
Current Oben Electric Models
Presently, Oben Electric offers models like the Rorr and Rorr EZ, built on their first-generation ARX platform. The Oben Rorr comes with a 4.4 kWh battery, delivering an impressive IDC range of 187 km and a top speed of 100 km/h. It accelerates from 0 to 40 km/h in just 3 seconds and produces a peak power of 8 kW. Safety features include a driver alert system and geo-fencing-based theft protection. The Oben Rorr is priced from Rs 1.50 lakh.
For buyers looking for a more budget-friendly option, the Rorr EZ starts at Rs 89,999 with a 2.6 kWh battery pack. Variants with larger battery packs of 3.4 kWh and 4.4 kWh are priced at Rs 1.10 lakh and Rs 1.20 lakh, respectively, offering similar performance metrics.
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